AOK Nordost - Sei der Regisseur Deines Lebens
This campaign "Sei der Regisseur Deines Lebens" is a digital continuation of the "Wir wollen Sie so, wie Sie sind!" ad campaign. The goal is to adress and recruit a younger audience in Germany for this health insurance company.
www.aok-jetzt.de
UX Design | UI Design | Web Design | Wordpress
- Designing digital billboards, flyera and animated banners
- Designing, shaping and concepting the interface and the usibility concept of a new responsive campaign website
- Designing landing and content pages
- Developing wireframes for multiple platforms using Adobe Creative (Web) Suite
- Ensuring multiple design options creating highly detailed design specifications that can be handed off to developers for implementation
- Running user tests in cooperation with a market research institute
